• Good signage can be the difference between the success or failure of a business
• Good signage can increase a businesses "Opportunity For Success"
• According to the Small Business Administration, "Signs are the most effective, yet least expensive form of
  advertising for the small business. Signs work for you 24 hours a day, 365 days a year."

Understanding The Value Of A Sign
A properly designed business sign in the right location allows a commercial site to function to it's full
economic value. Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business simply because they were not well identified so, potential customers did not even know of their existence.
As one sign professional put it,  "A business without a sign, is a sign of no business".